For any organisation that needs to recruit customers or members, the most influential voice for prospects is someone who has already bought-in. The higher the stakes, the greater the need to get that “insider” view. Attracting and convincing potential business partners to a franchise model is a communications task and the influence of feedback from existing franchisees can be pivotal.
Place a ReviewBiz widget on your homepage or key landing page where you communicate to potential franchisees. You can then ask all of your different customer audiences to provide feedback about your brand in the same place. You then have one single location where your partner audience can hear what others have to say about being in a relationship with you. As well as existing franchise partners, also encourage end user customers, channel customers and supply chain partners to provide feedback. This will create a more comprehensive, richer picture of your brand that will be much more influential.